Turn loyal clients intoyour strongest growth loop
Velora gives salons a referral engine that feels premium to guests and disciplined for operators. Design two-sided incentives, qualify them on real spend, and reward advocates only after a valid conversion.
- Choose credits, discounts, points, or free-service style incentives.
- Launch through link, email, WhatsApp, SMS, or QR-based sharing.
- Protect margin with expiry windows, spend gates, and referral caps.
Current product structure supports configurable reward types, optional minimum spend, expiry control, per-user caps, and referral tracking by channel and status.
Reward architecture
Design both sides of the offer.
Configure what the advocate earns, what the new guest unlocks, and how generous the experience should feel without running a blunt discount campaign.
Qualification logic
Pay out after a real booking, not raw hype.
Velora supports minimum spend rules, expiry windows, and max referral caps so incentives trigger on profitable behavior rather than empty shares.
Operator visibility
Track conversion, rewards, and who actually drives growth.
Monitor referral status, top advocates, earned rewards, and estimated revenue impact instead of treating referrals like a black box.
Growth stack
Built to convert
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reward formats
Current reward models support credits, discounts, points, and free-service style perks.
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distribution channels
Programs can be shared via direct link, email, WhatsApp, SMS, or QR-led journeys.
2-sided
incentive structure
Reward the advocate, the new guest, or both depending on the campaign economics you want.
Why this program works
Built for referrals that feel exciting to clients and safe for operators.
This is not a generic coupon blast. The system is structured so salons can create urgency, keep the offer clean, and issue rewards only when the new guest qualifies.
Flexible reward design
Mix advocate rewards and welcome rewards using the structures your business can actually support, from wallet credit to points or a service-led incentive.
Guardrails that protect margin
Use optional minimum spend thresholds, expiry windows, and per-user referral caps to stop open-ended giveaways before they erode the economics.
Share where clients already talk
Referral flows are shaped around the channels beauty clients already use to recommend businesses: WhatsApp, SMS, direct links, and quick-scan QR moments.
Reward after qualification
A referral does not have to be valuable just because it exists. Velora can issue rewards after the referred guest actually qualifies through the booking journey.
Wallet and reward issuance
When the reward type is credit, the platform can issue balances and create reward records so you can tie the incentive back to a measurable program outcome.
Visibility for operators
Track signups, qualified referrals, earned reward value, referral leaderboards, and estimated revenue contribution from the program.
Program flow
How the referral engine works in practice.
The structure is designed to keep the story simple for guests while giving operators real control behind the scenes.
01 Configure
Set the economics first.
Choose the reward structure, decide whether both sides should win, and set the rules that determine when a referral becomes valuable enough to unlock.
02 Distribute
Let happy clients share naturally.
Clients spread the offer through the channel that feels most native to them instead of being forced into a single awkward referral flow.
03 Validate
Confirm the referral belongs to the right business.
Codes are validated against the salon and the program state so the system can reject inactive, expired, or out-of-scope referrals before they distort the campaign.
04 Reward
Issue rewards after the conversion qualifies.
Once the referred booking meets the rule set, Velora can mark the referral rewarded and issue the configured incentives with a clean audit trail.
Strategic alignment
Why the model compounds instead of leaking value.
Good referral programs do more than create shares. They tighten acquisition cost, create better-intent first visits, and make every successful advocate easier to identify and reward again.
For operators
Acquire with trust, not cold discounting.
Beauty referrals convert because they carry a real recommendation. Velora helps operators preserve that trust while keeping the incentive logic commercially sane.
- Reduce dependence on low-intent paid acquisition
- Gate rewards behind real revenue events
- Spot your highest-value advocates quickly
- Tune campaigns without rebuilding the program from scratch
Margin control
The controls that keep the program persuasive without becoming reckless.
These are the structural levers already represented in the referral system, which means the page promise can stay aggressive while the actual mechanics stay disciplined.
Advocate reward
Configurable
Set what the referrer earns instead of relying on a one-size-fits-all incentive.
New guest reward
Configurable
Control the welcome offer separately so the first-visit hook does not have to mirror the advocate payout.
Min spend rule
Optional
Qualify the referral only after the booking crosses the spend level that makes the reward commercially acceptable.
Expiry window
Expiry days
Keep urgency high and reduce liability by defining how long a referral can remain active.
Referral cap
Per user
Limit how many successful referrals a single advocate can push through one program cycle if you need tighter control.
Channel coverage
Link to QR
Support share surfaces that match the real-world moments where beauty clients recommend services.
FAQ
Questions operators ask before they switch referrals on.
These answers stay close to the current platform mechanics rather than using generic SaaS filler.
Next move
Turn word of mouth into an operating system, not a side experiment.
Launch a referral program that feels sharp in the client journey and disciplined in the back office. That is how a salon grows referrals without training clients to wait for random discounts.
Program mechanics reflected here map to the current referral models in the product: configurable reward types, optional spend rules, expiry controls, and multi-channel share support.